Paper-based product catalogues are still one of the most essential and important tools for direct communication with customers. They are perfect not only for the traditional stationary trade, but also promoting on online shops. Despite the growth of the internet, consumers still trust printed product catalogues the most. By attaching a product catalogue to the package with the order, you effectively encourage the customer to repeat buy in your e-shop, present a range of complementary products or selected special offers. It is also a great way to inform customers about an expansion to the product range.
We will print your product catalogues quickly, efficiently and in top quality.
We will help you pick an appropriate printing technology. For large print runs, we suggest top-quality offset printing to guarantee the quality and stability of the colours. For smaller quantities, opt for offset-quality digital printing, which also makes use of the whole range of colour papers and decorative papers.
Create your own design and leave the printing to us!
Summary:
Promotional catalogues which you add to shipments from your e-shop should catch the eye of potential customers, arouse their curiosity right from the start and invite them to read the content included in them. It is worth taking care of their readability, attractive form, properly selected colours and interesting content. They have a very important goal – to convince the customer to buy in your online shop again. Therefore, it is worth designing them carefully. They should not be tacky, garish or overloaded with information. Buyers like to see catalogues that are aesthetically pleasing, easy to read and provide them with specific information.
A products catalogue can be printed on various types of paper, but the most impressive are the catalogues on 90g glossy chalk paper, which reflects colours and looks much better than the popular matt catalogues. Additionally, it is worth remembering that for promotional catalogues it is important to print them regularly and deliver them to the recipients – so that they always have access to your company’s latest and most popular special offers.
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